I was going to write a piece talking about the new build E71 that I received, but the arrival of the Android G1 and it’s comparisons to the iPhone and others got me thinking. Below is a mini rant that I came up with on the issues and my thoughts on where Nokia/S60 should be headed. Note: I was also influenced by a post on Thoughts on S60 about this very same issue. Thanks.
The more I use the Nokia E71 (in fact, I’m writing this post on one…really), the more I think that Nokia really needs to add one more product to it’s already large inventory: a device that is a no-compromise combination of E71 and N95. See, I have a N95 sitting here also, and I have real fits sometimes wondering which one to take with me. Do I take the N95 in case I’m out with my wife and my 18 month old son and want to capture a ‘precious’ moment with its 5MP camera? Or do I take the E71 because it has the oh-so-useful qwerty keyboard, it’s not a brick in my pocket like the N95 and it’s just so damn beautiful? What if I had the situation that I had yesterday, where my brother-in-law sent me a few MMS of his hour old daughter and I want to show them to my mother-in-law on her TV screen? I actually went outside to my car, grabbed my N95 and A/V cable to do this (good thing I had it with me) what am I saying, it’s a slow day when I only have two Nokia S60 devices with me J.
I know that the idea of the E-series is 80 percent work/20 percent play, but as more and more features keep getting added to these devices, software and developers get better and better, and more importantly prices for unlocked devices stay high, we users demand more. For the prices we pay in the US for S60 devices, we need to be able to do everything with them. Couple all this with current economic conditions, and many people will be hard pressed to afford a work device and a play device, they’ll need to combine out of sheer necessity. There’s a reason the iPhone is doing so well…it does just that. It combines enough of a business device with the traditional iPod that people overlook its glaring omissions such as video recording, lack of MMS support, A2DP and the much maligned copy and paste. To Nokia’s credit, I have all of these features and more in this E71, but you don’t see people camped outside of the Nokia store in Chicago to get one. The reason is NOT because the iPhone is an Apple product, Apple has flops too (do you know anyone who has an Apple TV?), it’s because Apple has marketed and made the device into the ‘cell phone for people who hate their cell phone’, the same way they made the Macintosh into the computer ‘for the rest of us’ and the iPod into the MP3 player that normal people could actually get music onto. Apple products are not the most feature rich out there, but what functions they do serve, they perform them perfectly.
Now, bringing this back to Nokia and S60, where does this leave us fans of Finnish design,
unlocked devices and S60? Frankly, S60 needs two things that both the iPhone and Google’s Android have today: a good way of getting exciting applications onto the device, and the most important feature…genuine man-in-the-streets buzz for the devices. That first part needs to be driven by the second, so let me start there. Why do people like the G1? It’s not its looks (can we say “2002 design”?) or features, the N95 destroys it in that aspect, just as it does most other devices…it’s Google, it’s the “Google-ness” of the device, the idea that you will have your Gmail, Google Apps and search all in one place . Why do people like the iPhone? It’s not that it’s an Apple product (remember what I said about the Apple TV?) it’s the similarity to the other phenomenally successful Apple product, the iPod and the “Wow” factor of the interface.
Presently, at least in the US, Nokia has no similar “buzz factor”. Sure the E71 is getting good reviews, but besides nut-balls such as me (and probably you if you have actually read this far), who actually CARE about this stuff, few people are buying them here. Nokia badly needs to produce an ICONIC device for US consumption, attach it to a carrier (just a fact of life in the backwards US market…again, look at iPhone and G1, both tied to carriers, who control the market here not the other way around like Nokia likes it) and market, market, market that device. Maybe that device is the 5800 ExpressMusic, maybe it’s something else…but I’ll tell you what it CAN’T be surprisingly, the N96 (or N85 for that matter). There was a time when the N96’s features alone could sell it to US consumers, but that time has come and gone.
Tomorrow’s Nokia needs to be a full keyboard touch screen device as is all the rage today. It needs to have expandability, however not in the traditional extra battery and MicroSD card slot kind of way, but in software. You have to be able to easily grab applications that expand the user’s experience, not hardware that clips on the back or inside the phone. Sorry to say, but hardware expansion, regardless of whether it’s a larger battery, or more storage is the realm of nerds, and nerds do not drive the market. People may question that S60 is long in the tooth and cannot wow people like it needs to, but I’ll leave that discussion to the programmers, what I will say is that if Nokia WANTS to compete with the newcomers, it will find a way to tackle any OS or UI issues that crop up.
Seriously, I think they HAVE to.